We, Chameleon Touch, changed our logo and wrote an article about it. In the article, I detailed how covid-19 was the catalyst of our change. From that article, we decided to put together a few questions to help you (as business owners, brand managers and marketing executives) decide when it is the right time for you to change your logo. We have found that people don't know when and if they should change their logo. We help you answer that question in this booklet. It contains four questions directed at the company’s capacity and brand’s stability with respect to whether there is a need to redesign the logo. To wrap it all up, we included a surprise for you at the end of the booklet.
This is a first of a series we are calling 'The Small Book'. We will continue to provide such documented information should there be a demand for it. We want to help brands/companies like yours grow to where you desire to be. Follow us on our digital media platforms for daily content on growing your business through design.
Phathu Nenzhelele is a Co-founder and an Executive Creative Director of Chameleon Touch. He has a combined experience of 10 years in the branding, experience design and visual design. He is also a design content creator through short posts and full-length articles such as Forgetting the Left-Brain / Right-Brain Theory on Medium.
