Can occupational health and safety, and social facilitation be funky? How do we bring excitement to a mandatory field of ensuring the safety of employees in companies and organisations? How about the social development that is forever encouraged by the government and NGOs?
Field: Safety, Health and Environment
Mimicking the first letter of the company’s name, the dynamic logo adds structure and whimsicalness to the brand. After all, the company is named after the daughter of the founder.
After surfacing the pain points of the brand we realised the client wanted an unorthodox look that will result in a competitive advantage. The goal was to bring excitement to a field that is considered “dull”.
We took inspiration from the company’s background and inspiration of the founder’s daughter and implemented the same energy into the brand.
