Innovation
HLTC Emerging Technologies
Branding, Identity Design
HLTC Emerging Technologies is a subsidiary of HLTC Group. Chameleon Touch developed the HLTC Group’s brand. The client came back to us to build a brand for their subsidiary company that focuses on information technology, energy, electrical and mechanical engineering industries.
Field: Information Technology, Energy, Electrical and Mechanical Engineering
We combined the letter ‘E’ of Emerging and ‘T’ of Technology to create an abstract shape of building blocks. The building blocks represent continuous building and improvement i.e. innovation. 'Innovation' is the cornerstone of the company's values.
HLTC Emerging Technologies is a multi-disciplinary company. The challenging part about that is brand positioning. The best way to go about this is not by positioning the company in a specific industry, but position it as an innovative company. Not only does it indicate the advancement of the company; but it also indicates the willingness to solve business problems.
Another consideration was if it should be different to its parent company. We borrowed elements from the Group’s identity. Our research of subsidiaries showed they do not need to look the same. But this depends on whether HLTC Emerging Technologies is meant to be linked with the Group by clients and the public at large.
