The project began as a logo redesign. Assessing the positioning of the company, with the client, we ended up putting together a brand strategy beyond the logo redesign.
Field: Corporate gifts
We positioned the company as an upscale brand. Their target market was companies with affluent clients. To visualise this positioning we designed an elegant shield matched with tall typography. We further used gold and violet (dark shade) to appeal to the company’s affluent market.
