a.beaut is a health and beauty care company that serves with intention of improving the confidence of adventurous women in South Africa at a time when society dictates what beauty is. This was the client's onliness statement after the discovery session we had with them.
Field: Health and beauty
a.beaut is a skin health company that builds women’s confidence by encouraging them to embrace natural beauty. Seeing the brand encourages stripped-down beauty, we designed a logo to represent just that. We used a stripped-down letter ‘a.’ in a.beaut to symbolise the bareness of the brand and those it represents.
Continuing with the encouragement of natural beauty, we designed a minimal identity to represent the values of the brand. The main characteristic of the visual identity is 'bareness'. This highlights the essence of the brand.
We toned down the colours by desaturating their values. Thus building for the founder’s vision of aiming to have a fully operational spa concerning creating a calm and peaceful space.
